Greenville Community Church:
A new identity
When I was connected with Greenville Community Church, they were preparing to launch a new mission and vision focusing on their surrounding community rather than a complex set of programs few knew about. With their desire to realign, they were looking for a simple identity that communicated fresh life and would allow them to begin to create a cohesive visual presentation that they could share with their existing members and catch the eye of the community.
Along with their desire to have a simple logo, they also wanted something that was contemporary and didn't necessarily communicate "church." It would also be good if the icon portion of the logo lockup could easily live without the organization's name, allowing for flexibility in its usage. Research on the city of Greenville, MI didn't reveal anything too well known or iconic. That left me to explore the problem abstractly and with the GCC initials. In the end, focusing on the initials as building blocks created the best results.
The Logo & Visual Identity Standard
The monogram was a fun icon to create. The outside line creates G letterform and the additional lines in the center create the two Cs. While I would not expect most to see the other two letterforms, the combination creates a strong image. And while the form itself feels solid, the negative space in the image keeps it from feeling too visually heavy whether it's colored or displayed in one-color situations.
Along with the logo, it was important that the stationery felt fresh as well. In this set, the letterhead is what I focused on the most. While physical letters aren't as common with digital communication becoming the standard, I felt the letterhead would set the visual tone for other material produced in the future. As time and resources become available, I look forward to expanding upon this identity more.