Project Type: Concept
My role: Naming, Brand Identity, Copy Writing

This concept brand's target demographics are both doctors and the patients they serve.

More than a few brands directed towards doctors and healthcare providers lack a certain intentional design quality and have an overall cold feel. This concept brand requires active engagement and buy-in from the patient to effectively partner with their doctor to better their heart health.

With those two demographics in mind, there is both a direct visual and written communication approach towards doctors and a warmer and assuring approach towards patients.