With their desire to have a simple identity, they also wanted something that was contemporary and didn't necessarily communicate "church." After running into a couple of dead ends in relevant research I started to explore the problem abstractly and with the GCC initials.
The monogram is formed by one continuous line. The outward-facing portion of the line creates the G letterform and as the line continues inward it creates the two Cs. While it's not necessarily expected for most to see the other two letterforms, the combination creates a strong image. And while the form itself feels solid, the negative space in the image keeps it from feeling too visually heavy.
A few years later GCC came back to me asking for a sub-brand for their kids' ministry. The challenge was that it not only needed to be a clear and consistent extension of the existing brand but could also differentiate itself enough through the various events it would be leading. It also needed to be a clear visual separation so parents knew when they were reading information related to their kids and not just another piece from GCC.
So I came up with a way to still utilize the mark while giving an amount of kid like play to the image. An additional headline typeface was chosen for kids' content and a both complimenting and contrasting color palette was created to make kids material standout while still living in harmony with the main brand.
Thank you for your time! New opportunities to partner, discover, and create are always exciting and if you're looking for someone who's at the ready to jump in, I would love to hear from you!
© 2020 Jeremiah Ragsdale