Project Type: Client
My role: Visual Identity, Sub-brand Refresh, Packaging

Century Pharmaceuticals, Inc. is a family-owned company with a legacy spanning over 50 years. As they look to the future, they sought a new identity that encapsulates three key aspects: their relevance and reliability to doctors, financial accessibility for young "underdog" clients developing new products, and their competency in working with chemical distributors.

They wanted to avoid the clichés of their competitors and instead focus on creating a simple, strong, and timeless identity that clearly reflects their role in the medical industry. Additionally, it was vital to convey the genuine heart behind their impactful work, emphasizing their dedication to the team and partners they collaborate with.

Secondary colors are reserved for infograhics and other small elements.

Sub-brand Refresh and Packaging
In addition to a new visual identity, Century needed support in refreshing the branding for their flagship product, Dakin's. This involved adjusting their existing wordmark, designing a new product label system, and creating updated packaging for both product bottles and shipping boxes.

Product label system

Product bottles for over-the-counter and medical professional lines

Packing boxes, to be quickly recognized no matter the orientation stored

Shipping boxes sized for quantities of two and three packing boxes