Project Type: Proposed Rebrand Concept
My role: Brand Identity & Visual Design
Eko produces digital medical devices and offers a platform that helps doctors, nurses, researchers, and health systems to better care for the heart.
For this self-initiated proposed rebrand, I created a simple, recognizable logomark and established a visual consistency across their products, website, and social media.
The name is reformatted and kerned to create a strong balance, left to right, using diacritics to both clarify pronunciation and reinforce a visual rhythm. The ring echos the mark's placement on the surface of a stethoscope's bell.