Project Type: Concept
My role: Naming, Brand Identity, Copy Writing

This concept brand targets customers seeking prescription eyewear alternatives, similar to those offered by Warby Parker and Zenni Optical.

The logo, typography, and color palette convey a boutique aesthetic, while the brand identity and copy maintain a relaxed, slightly quirky tone.

The logomark merges an eye with a vista view, emphasizing balance and simplicity. The negative space within the pupil cleverly functions as both a light reflection on the eye's surface and a moon on the distant horizon.